Our 2021 ambassadors programme pilot report
Updated: 5 days ago
This project investigated the feasibility and effectiveness of using a remote, phone-based model to identify and recruit immunisation ambassadors.
Overall, this project found promising results suggesting that a remote, phone-based model can feasibly be used to recruit community-nominated influencers as immunisation ambassadors. It also indicated that ambassadors successfully spread some vaccination-related information to caregivers, who acted on it to some extent by making a missed call to enrol for free SMS vaccination reminders. Future work should seek to more clearly characterise the nature and mechanism of information spread by ambassadors, and should engage with a larger sample of ambassadors to learn more about their motivations and activities. Additionally, future research should investigate the ultimate impact of this programme on successful completion of childhood
vaccinations, including when implemented at scale. This model, subject to further iteration and evaluation, presents a potentially promising approach to strengthen uptake of routine immunisations - during the COVID-19 pandemic and beyond.
Note: This report was originally written as a grant deliverable, and details our pilot of the fully-remote immunisation ambassadors programme during late 2020 - early 2021.
